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Not only will attending conferences help you to develop your own knowledge and partnerships, posting that you’ve been to in-person events online can be beneficial too, adds Mc Donough. “Attend external events, including learning and development opportunities, conferences and networking events, while also joining virtual training with trade partners,” says Cherie Richards, homeworker recruitment and business development lead at Hays Travel.ĭamian Mc Donough, Vertical Travel Group’s business development manager, says: “Meeting suppliers and sharing ideas with other travel sector delegates increases knowledge, motivation and creativity.” There’s no denying online tools are a massive help when it comes to spreading the word about your business – and building your knowledge along the way – but attending events in person is equally rewarding. “Visibility and consistency are key. Use social media to show how you go above and beyond and make it personal for your customers,” adds Eastwood.
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And once you’ve found your preferred platforms make full use of their potential. In terms of what you post, don’t be afraid to experiment with short video clips – which are prevalent on TikTok.
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If in doubt, ask clients which platforms they use the most, and work out which ones are generating the most leads and responses for you.īut you’re not on your own – many homeworking companies offer tools and support on how to market yourself, so make the most of the resources available. While Facebook has an older following, Instagram users tend to be younger, and TikTok younger still, while LinkedIn is more corporate. Considering the ages of your core customers can help you work out which platform will serve you best. “Customers tend to trust those who can relay a personal travel experience, so travelling supports our Travel Counsellors with their business growth aspirations,” she adds.īut not all social media platforms are created equal.
“Our homeworkers are discovering that sharing their experiences through social is highly impactful, which is why we’re investing in the ways we can support and train our community in creating inspirational social content while travelling, and the channels that will best support them in doing this,” says Hayley Griffiths, marketing expert and PR manager at Travel Counsellors.Ĭreating inspirational content from your travels and sharing product news and ideas are key to keeping your network engaged Posting on social channels can have a direct impact on growth. “Creating inspirational content from your travels and sharing product news and ideas is key to keeping your network engaged,” says Lisa Fitzell, managing director of Elegant Resorts, which has a homeworking arm. “Many of our Private Travel Designers develop their new business leads through social media.” “We often call social media a homeworker’s shop window as it allows an individual to showcase who they are and what they do in a personal and creative way,” says Jim Eastwood, global sales director at Travel Counsellors. Social media is one inexpensive way to connect with potential customers. We explore the many tips and tricks – online and face-to-face – that homeworkers can use to build their client base and send booking numbers on an upward trajectory. While homeworkers forego the traditional camaraderie of the shop, the role still involves putting yourself out there, seizing opportunities and building relationships.Īnd although growing your client base can be an organic process, it also depends on how you market yourself. There are plenty of ways to become more known, whether it’s through word-of-mouth recommendations or keeping clients engaged and inspired using social media.
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Both online and offline tools are vital for building up your travel business, says Tamara Hinson
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